In 2019, Microsoft began bundling Xbox Live Gold with Xbox Game Pass in the form of Xbox Game Pass Ultimate, which costs $14.99/£10.99 per month and will also include Project xCloud when it launches in September. With Microsoft reportedly set to discontinue Xbox Live Gold, it’s possible that the platform holder is planning to incorporate all of its paid subscription features into Game Pass.
Microsoft’s gaming division has pushed a platform-agnostic strategy in recent years and committed to releasing many first-party games across multiple devices.ĭifferentiating the PC Game Pass brand from Xbox could help signal to consumers that they don’t necessarily need to buy an Xbox to use the service. Notice: To display this embed please allow the use of Functional Cookies in Cookie Preferences.
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